In the Winter of 2016, The Sterling Hall School opted to integrate a digital media component to their annual Admissions campaign that typically involved a series of insertions into Toronto Life Magazine. Agency Nextdoor, in partnership with VMC Media, came back with a proposal that included banner ads posted on the top twenty-five websites that delivered an upscale audience living in Toronto. In addition, as part of our print buy with Toronto Life, we negotiated a run on their website with our leaderboard and big-box banner ads in conjunction with sponsored editorial content. The result delivered an impressive increase of clicks through to the School’s website.

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