Elmhirst’s Resort near Peterborough is designated as both a Canadian and Ontario Signature Experience. But given that most of the food and beverages served is either grown there, raised there, caught there or sourced nearby, this also makes it an authentic Local’s Signature Experience. This new branding was supported by a pair of brochures promoting all the reasons to visit Elmhirst’s in Spring & Summer and Fall & Winter. It was also woven into a video aired through various digital channels.