The task was to breathe new life into a business that felt invisible to the expanding communities in the area surrounding the Corktown district of Toronto. This led to the creation of a new identity that located the company, while building a communication plan that reinforced the firm’s passion for the craft of printing. We also opted to have fun with the one thing most often requested by potential clients – quotes. This gave rise to Corktown Printing: Quote worthy and a campaign of mailers that used a parody of topical quotes to drive client interest.