• NYGH_Branding_Detail_1

  • NYGH_Branding_Detail_2

  • NYGH_Branding_Detail_3

  • NYGH_Branding_Detail_6

  • NYGH_Branding_Detail_5

  • NYGH_Branding_Detail_4

What sets North York General Hospital (NYGH) apart from other prominent hospitals, especially those along University Avenue in Toronto? The answer was derived from an extensive positioning study that highlighted “Family-focused care” as a significant and defendable niche for NYGH to adopt. The subsequent advertising campaign extended the brand message to embrace families in the hospital’s fold.